GROWING THE FUTURE OF MATERIALS AND FOOD

PURA is MOGU’s biofabrication laboratory, developing and implementing advanced processes based on fungal fermentation, to deliver valuable innovations to the industry.
Our cutting edge technologies allow for the creation of visionary solutions, defining entirely new categories of products, which derive from environmentally responsible processes rooted in mycelium technology.

PURA Flex / Materials

Materials
PURA Flex / Materials

PURA Pro / MycoProtein

Food
PURA Pro / MycoProtein

OUR ACTIVITIES

Thanks to our unique know how, a highly dedicated and competent team of scientists and our best in class laboratory, we closely cooperate with leading and visionary industries to design and develop the products of tomorrow.
Our partnerships include both illustrious industrial actors as well as top level academic entities. Together, we are committed to tackle a focused array of ambitious projects - both privately commissioned or awarded (e.g. EC - H2020 ), to deliver impactful societal changes and unprecedented sustainable solutions touching upon the materials and food sectors.
CUSTOM SOLUTIONS

As opposed to traditional processes, PURA materials and food products can be grown in custom shapes and sizes, drastically reducing processual waste. Moreover all PURA products can be fully customised to express diverse textures, tastes, colours and aesthetic features. 

RESPONSIBLE GROWTH

PURA implements fully circular processes, employing one of Nature's most remarkable living agents: mycelium. By nurturing our microbial partners, we create responsible materials as well as food products resonating with the rhythms of the larger ecosystem.

COST COMPETITIVE

Growing PURA products takes a fraction of the time and resources needed, if compared to traditional production methods relying on animal breeding.

HIGH QUALITY, FUNCTIONAL, ATTRACTIVE MATERIALS

PURA materials are strong, flexible, porous/breathable, water-resistant and long-lasting. Furthermore, their unique aesthetic and physical qualities can be highly seductive too.

PARTNERING WITH
MICROBIAL INTELLIGENCE

Our processes and products emerge at the intersection of multiple domains, from biology and material science to design and industry at large.

All together, we closely partner with our microbial co-workers to favour the definition of novel production paradigms allowing resonance with the functioning of the larger ecosystem.

IT'S TIME TO BE RADICAL!